• Outstanding Talents

Jiang Zhengqing
Associate Professor
Office phone:021-64253437
Email:jzq20000@126.com
Office address:Chenyuan 101
Personal Profile

Associate Professor and Director of the Media Department. He also serves as Secretary of the Second Faculty Branch Party Committee and Director of the ECUST Cross-Media Intelligent Design Research Center.

 

He holds both a Bachelors and Masters degree from the School of Design at Jiangnan University and earned his Ph.D. from the Graduate School of Digital Design at Dongseo University, South Korea. In addition to his academic roles, he is Secretary-General of the Shanghai Division of the China Creative Challenge Contest and Director of the Research Department of the Shanghai Creative Production Industry Association.

 

Professor Jiang has been recognized with multiple honors, including selection as a Shanghai Pujiang Talent, Entrepreneurial Leadership Talent under the 321 Plan of Nanjing, Jiangsu Province, and Entrepreneurial Leadership Talent under the 515 Plan of Yancheng, Jiangsu Province.

 

He is the author of publications such as Fundamentals of 3D Imaging and Guidance for Digital Animation Graduation Projects. Both his own works and those of his students have frequently received awards at major national and international competitions, reflecting his strong contributions to teaching, research, and creative practice.

 

Team Website: http://dmalab.cn



Research Direction

Main Research Areas: Technology Arts, Digital Communication, Mixed Reality (XR), Molecular Animation

Research paper

1Rong Shu,Li Yang,Zheng Qing Jiang*,A Study of the Influence of Seductive Details in Popular Science Micro Videos on the Learning Effect,2021 5th International Conference on Education and Multimedia Technology (ICEMT 2021)

2Huiyi Yang , Zhengqing Jiang,Appearance Design Method of Household Beauty Instrument Based on Kansei Engineering,AHFE 2021 CONFERENCE

3冯于天韫,蔡骏,蒋正清,基于数字孪生技术的校史馆VR导览设计研究,设计. 2021,34(16)

4羊莉,蒋正清,诱惑性细节对科普微视频记忆效果的影响研究,文化创新比较研究. 2021,5(01)

5WangJinjin;JiangZhengqing,Experimental Study on the Effect of Motion Sickness on 4D Movie Viewing Comfort,MAN-MACHINE-ENVIRONMENT SYSTEM ENGINEERING (MMESE 2019),2020-05-01

6CongWenxu;WangShaohua;JiangZhengqing,Research on Human-Machine Motion-Sensing Factors of Large VR Amusement Equipment Based on AHP Algorithm,MAN-MACHINE-ENVIRONMENT SYSTEM ENGINEERING (MMESE 2019),2020-05-01

7Xu J ,Jiang Z ,He G . Research on the Evaluation Index System of Science and Education AR APP Based on User Experience[C]//2nd IEEE International Conference on Knowledge Innovation and Invention.2019.

8Zhang Y , Jiang Z, Fu R,Study on the Effect of App Reverse Cycle Propagation Under Multi-screen Propagation[C]//HCI International 2019 - Posters. 2019.

9Wang J , Jiang Z . Experimental Study on the Effect of Motion Sickness on 4D Movie Viewing Comfort[M]// ManMachineEnvironment System Engineering. 2020.

10Cong W, Wang S, Jiang, Z. Research on Human-Machine Motion-Sensing Factors of Large VR Amusement Equipment Based on AHP Algorithm[C]// ManMachineEnvironment System Engineering. 2020.


Literature

Fundamentals of 3D Imaging

Guidance for Digital Animation Graduation Projects


Research Project

1. Presided over completion: Shanghai Municipal Education Commission General Project: Construction of a 3D Database of Chinese Ethnic Dance Movements.

2. Presided over completion: Shanghai Pujiang Talent Program (Category C) Project: Research on the Digital Promotion of Chinese Traditional Intangible Culture – Product Development and Promotion of a 3D Database of Chinese Ethnic Dance Movements.

3. Presided over completion: Shanghai Category IV Peak Discipline in Design Research Special Fund Project: Research on Visual Comfort in Stereoscopic Image Design Based on Virtual Reality Equipment.

4. Presided over completion: National Press and Publication Administration Publishing Integration Development (ECNU Press) Key Laboratory Open Fund Project: Research on AR-based Innovative Integrated Design for Safety Education Popular Science Media.

5. Presided over completion: Shanghai Popular Science Education Development Foundation funded Social Public Welfare Popular Science Project: Development of New Media for University Campus Safety Education Integrating AR Technology and Innovative Design.

6. Presided over completion: Shanghai Cultural & Creative Industry-Education Integration Leadership Project: Construction of the ECUST Virtual Reality Imaging Creation Center.

7. Presided over completion: Shanghai Virtual Simulation Experimental Teaching Project: Unreal Platform Virtual Reality Image Creation Simulation Experiment.

8. Participated in: Shanghai Category IV Peak Discipline in Design Project: Research on Digital Communication Paths for Shanghai-Style Traditional Craft Intangible Cultural Heritage Based on Media Convergence.

9. Participated in: Shanghai Category IV Peak Discipline in Design Project: Design Poverty Alleviation and Rural Revitalization Base Project.

10. Participated in: National Social Science Fund Project: Basic Theory and Institutional Innovation Research on Copyright Registration in the Context of Digital Intelligence.