Building upon the Digital Media Arts program at the School of Art Design and Media, this initiative addresses cutting-edge disciplinary developments and practical industry needs. Guided by the principles of science-art synergy and industry-education integration, it focuses on two core research areas: digital media brand strategy and digital imaging applications. With a global perspective and leveraging faculty expertise, the program integrates academic resources from both domestic and internatio

Brand Design Innovation Research Center is committed to becoming a leading research institution in the field of brand visual design in China, with strong integration of academic and industry resources.Enhanced Teaching Excellence: The center refines the teaching framework of Visual Communication Design by integrating advanced technologies and innovative concepts, strengthening international partnerships, and enhancing faculty expertise. It stimulates creativity and practical ability through desi

The Green Design and Carbon Neutrality Yangtze River Delta Research Center (hereinafter referred to as the Research Center) is the first research base established by the World Green Design Organization in the Yangtze River Delta region, supported by the School of Art, Design and Media at East China University of Science and Technology. Rooted in Shanghai, with a global vision for the Yangtze River Delta region and leveraging international expertise, the Research Center focuses on green design re

The Environmental Design Research Center consolidates faculty expertise to carry out both fundamental research and applied social practice, with a focus on transforming research outcomes into real-world applications. Serving as a vital link, it bridges academic resources within the university with external design industries while cultivating professional talent through practice-based teaching for both graduate and undergraduate students.Building upon the School’s environmental design discipline,

The Participatory Community Planning Research and Practice Center integrates design and social sciences to focus on urban community renewal in Shanghai and the Yangtze River Delta region. It explores innovative models of governance, planning, and design across spatial and social dimensions, aiming to empower community development and renewal through social design.Recognized by the Shanghai Civil Affairs Bureau as one of the city’s first “Participatory Community Planning Practice Bases,” the cent

The Center operates as a four-in-one collaborative platform, advancing theoretical research on heritage preservation with a focus on the interactive mechanism of spatial planning–heritage conservation–social development. It seeks to establish localized protection frameworks by leveraging cutting-edge technologies such as digital preservation and sustainable materials. The center supports governments by providing planning consultations and contributing to the formulation of local protection stand

The User Research Center provides scientific decision-making support for industrial design projects through in-depth user research and analysis. Positioned as a driver of innovation in design disciplines, it focuses on user experience and needs while integrating advanced technologies and methodologies from multiple fields. The center conducts precise market analyses, product testing, and user behavior studies to enhance the rigor and accuracy of user-centered design approaches. It also cultivate

In response to the trend of interdisciplinary collaboration and innovation across eras, we integrate multidisciplinary design resources and related specialties. Adopting an interdisciplinary research model that combines cutting-edge international design concepts and resources, our approach spans from conceptual positioning to visual system construction and spatial environment creation. By incorporating new interactive systems and technological applications, we leverage innovative service design

Jointly established by academicresearchers and industry leaders, in cooperationwiththe National and Shanghai Interior Decoration Industry Association, the Institutefocuses on residential mode, residential decorative art, environmental design, residential creative culture, urban development and culture, etc., and has built a large-scale industry-university-research base.The institute has developed four research sectors:Research on Characteristic Towns and Homestays: Exploring models for new chara

The institute aligns with Shanghais strategic top-level design for brand development and its global industrial layout, providing think tank support to meet the needs of building Shanghai into a science and technology innovation center and upgrading industries. The institute has developed two distinctive research areas:Urban Branding: Focusing on brand design in the context of industrial transformation (covering manufacturing, services, and design industries). Research aims to strengthen brand bu

The institute, a university-level research entity, is dedicated to cutting-edge fields such as modern creative space design theory, garden architecture culture and tourism planning, regional cultural heritage conservation, and ecological resource management for sustainable urban–rural development. It functions as a think tank that supports academic institutions, Shanghai municipal authorities, and national socio-economic initiatives through robust industry–academia–research collaboration. Buildi

The institute has established three research domains: regional development, industry-specific solutions, and technological innovation. For regional industrial advancement, it focuses on four key areas: industry-academia-research-application collaboration services, design-driven county development theoretical research, cultural and creative product development, and industrial design services for the Yangtze River Delta region. In terms of industry-specific design services, it provides comprehensi