Building upon the Digital Media Arts program at the School of Art Design and Media, this initiative addresses cutting-edge disciplinary developments and practical industry needs. Guided by the principles of science-art synergy and industry-education integration, it focuses on two core research areas: digital media brand strategy and digital imaging applications. With a global perspective and leveraging faculty expertise, the program integrates academic resources from both domestic and international sources. By coordinating four key elements—creative media, content production, expression methods, and dissemination channels—it establishes a tripartite platform integrating industry, academia, and research to cultivate a comprehensive platform for interdisciplinary innovation.
Key functions include:
Conducting scientific research through vertical and horizontal projects.
Facilitating the transformation of research achievements into practice, serving both academic development and societal needs.
Bridging campus-based disciplines with external design resources to build collaborative platforms.
Providing practice-based teaching opportunities for undergraduate and graduate students to cultivate professional talent in digital media design.
