The User Research Center provides scientific decision-making support for industrial design projects through in-depth user research and analysis. Positioned as a driver of innovation in design disciplines, it focuses on user experience and needs while integrating advanced technologies and methodologies from multiple fields. The center conducts precise market analyses, product testing, and user behavior studies to enhance the rigor and accuracy of user-centered design approaches. It also cultivates highly qualified professionals in user research, contributing innovative talent to the industry.
Key areas include:
User Needs Analysis: Collecting and analyzing requirements through market research, user interviews, and surveys to help design teams identify core needs and expectations.
User Behavior Research: Evaluating user behavior in product use through behavioral data analysis, usability testing, and other methods, providing recommendations for improvement.
Product Experience Optimization: Refining prototypes based on user feedback and testing to improve overall user experience.
Interdisciplinary Collaboration: Partnering with fields such as psychology, sociology, and marketing to build robust theoretical foundations for design innovation.
