Brand Design Innovation Research Center is committed to becoming a leading research institution in the field of brand visual design in China, with strong integration of academic and industry resources.
Enhanced Teaching Excellence: The center refines the teaching framework of Visual Communication Design by integrating advanced technologies and innovative concepts, strengthening international partnerships, and enhancing faculty expertise. It stimulates creativity and practical ability through design innovation initiatives and project-based learning, cultivating globally competitive graduates.
Strengthening school-enterprise cooperation: By working closely with enterprises and industry associations, the center conducts joint brand visual design projects and solution research. It provides students with internships, collaborative projects, and career opportunities that connect academic learning with professional practice.
Expanding Industry-Academia-Research Collaboration: The center collaborates with industrial partners to implement applied projects, co-develop innovative products, and address real-world challenges, enhancing both the practical value and market influence of brand design.
International competitions: Faculty and students are encouraged to participate in major domestic and international competitions, showcasing research and design achievements and enhancing the center’s reputation..
Talent Development: The center will focus on expanding and enhancing education for undergraduates and graduate students. Through offering relevant courses, organizing practical projects, and conducting research activities, it aims to comprehensively improve students' professional skills and competitiveness. Additionally, students are encouraged to participate in research projects and practical activities, fostering innovation and teamwork spirit.
Through the above development plan, the Brand Design Innovation Research Center will play an important role in professional teaching, school-enterprise cooperation, industry-university-research cooperation, vertical and horizontal project application, etc., to provide strong support for the brand building and talent training of the school, and help the visual communication design major to develop to a higher level.
