• professor demeanor

Fu Rongrong
Professor
Office phone:021-64253214
Email:muxin789@126.com
Office address:No.301,ChenYuan
Personal Profile

1.Generative Design and Talent Studio Development in Higher Education, funded by the Shanghai Cultural-Education Integration Program, 2024.

2.Digital Communication of Shanghai-style Intangible Cultural Heritage in Traditional Craftsmanship, funded by the Shanghai Cultural-Education Integration Program, 2023.

3. Innovative Design and Digital Dissemination of Shanghai-style Painting, funded by the Shanghai Cultural-Education Integration Program, 2022.

4.The East Asian Transmission of Jiangnan Buddhist Literature in the Northern Song Dynasty, funded by the Shanghai Philosophy and Social Sciences Planning Project, 2020.

5.Port Cities along the Maritime Silk Road (9th13th Centuries): Culture and Art, funded by the China Scholarship Council, 2018.

6.Research on the Digital Dissemination Path of Shanghai-style Intangible Cultural Heritage under Media Convergence, funded by the Shanghai Art Science Project, 2018.


Research Direction

Digital Preservation of Intangible Cultural Heritage;Digital Branding;Regional Cultural Communication

Research paper

1. Fu, Rongrong, et al. “Image Colour Application Rules of K’o-ssu Based on Machine Learning Algorithm.” Expert Systems with Applications (ESWA), 280 (2025) 127402. [SCI-indexed]

2. Fu, Rongrong, et al. “Image Colour Application Rules of Shanghai-style Chinese Paintings Based on Machine Learning Algorithm.” (EAAI), 132 (2024) 107903. [SCI-indexed]

3. Fu, Rongrong. “Transmitting Cultural Genes and Shaping a ‘Digitally Intelligent New Jiangnan.’” Guangming Daily, July 8, 2024. [CSSCI-indexed]

4. Fu, Rongrong. “Chan Gong’an and the ‘Flexible Method’: A Study on Xuedou Chongxian’s Classic Eulogies and Its Influence on Poetics.” Religions, 202314(9), 1105. [A&HCI-indexed]

5. Fu, Rongrong. “Chan Enlightenment and the Way of Living.” Guangming Daily – Literary Heritage Section, Jan. 21, 2022. [CSSCI-indexed]

6. Fu, Rongrong, et al. “Shanghai-style Realistic Watercolor Painting Style Transfer Using RSIM Evaluation.” Lecture Notes in Electrical Engineering, vol801. 2022. [EI-indexed]

7. Pan, Jiahao and Fu, Rongrong*. “A Study on the Influence of Gamification Elements on Emotional Experience of Treadmill Users.” Packaging Engineering, 2025. [Core Chinese Journal- indexed]

8. Wang, Han and Fu, Rongrong*. “A Review of Digital Branding Strategies Based on Media Convergence.” Packaging Engineering, 202206. [Core Chinese Journal- indexed]

9. Wang, Han and Fu, Rongrong*. “Exploring User Experience of Music Social Mode: A Case Study of NetEase Cloud Music.” Advances in Intelligent Systems and Computing, vol 1202. –, 2020. [EI-indexed]

10. Wang, Siqi and Fu, Rongrong*. “Research on the Influencing Factors of the Communication Effect of TikTok Short Videos about Intangible Cultural Heritage.” Advances in Intelligent Systems and Computing, vol1218. –, 2020. [EI-indexed]


Literature

1.Fu, Rongrong. Dream of the Red Chamber Reimagined by a Designer. Guangxi Normal University Press, 2025.

2.Fu, Rongrong. Dwelling in Poetry. Guangxi Normal University Press, 2023.

3.Fu, Rongrong. The Formation of the Southern Economic Zone in Early Northern Song and Literary Transformation. China Book Press, 2020.

4.Fu, Rongrong. Poetic Space: Aesthetic Elements from Poetry in Spatial Design. Guangxi Normal University Press, 2020.

5.Fu, Rongrong. Brewing Words Like Tea. Guangming Daily Press, 2020.

6.Fu, Rongrong. Dew and Creeping Grass: Essays and Prose. China Federation of Literary and Art Circles Publishing House, 2018.

7.Fu, Rongrong. Studies on Contemporary Taiwanese Literature. Jiuzhou Press, 2014.

8.Fu, Rongrong. Xikun Style and the Construction of Song-Style Poetry. Wenhui Press, 2005.

9.Fu, Rongrong. A History of Chinese Poetics: Volume on Ci Poetry. Lujiang Publishing House, 2002.


Research Project

1.Generative Design and Talent Studio Development in Higher Education, funded by the Shanghai Cultural-Education Integration Program, 2024.

2.Digital Communication of Shanghai-style Intangible Cultural Heritage in Traditional Craftsmanship, funded by the Shanghai Cultural-Education Integration Program, 2023.

3. Innovative Design and Digital Dissemination of Shanghai-style Painting, funded by the Shanghai Cultural-Education Integration Program, 2022.

4.The East Asian Transmission of Jiangnan Buddhist Literature in the Northern Song Dynasty, funded by the Shanghai Philosophy and Social Sciences Planning Project, 2020.

5.Port Cities along the Maritime Silk Road (9th13th Centuries): Culture and Art, funded by the China Scholarship Council, 2018.

6.Research on the Digital Dissemination Path of Shanghai-style Intangible Cultural Heritage under Media Convergence, funded by the Shanghai Art Science Project, 2018.