Researcher at the School of Art Design and Media, East China University of Science and Technology; Visiting Professor at the Brand School of Hamburg University of Applied Sciences (Germany) and Shanghai Institute of Visual Arts; Adjunct Professor at the International College of Fashion, Donghua University; Expert of Shanghai Overseas High-Level Talents Introduction Program (2014); Winner of the Shanghai May 1st Labor Medal (2016); Director of the Cultural and Creative Branch of Shanghai Overseas Returned Scholars Association; Member of the 2nd and 3rd Huangpu District Committee of the Chinese People's Political Consultative Conference (CPPCC) of Shanghai; Director of the Zhilian Association of Xuhui District, Shanghai; Vice President of Shanghai Industrial Design Association; Deputy Director of the Design Committee of Shanghai Creative Workers Association; Member of Shanghai Artists Association
Introduction:
Deeply engaged in brand innovation and the cultural revitalization of time-honored enterprises, he has led research on more than 70 historic brands in Shanghai. He has established multiple new media platforms, including Magic City Time-honored Brands Research and Magic City Encyclopedia of Time-honored Brands, and has guided students in the Time-honored Brands Polishing Plan Studio to win the Silver Award at the 2023 National Challenge Cup. His work has directly contributed to the rejuvenation and upgrading of over 50 heritage brands, including those under Bright Food Group, Bailian Group, and New World Group—such as White Rabbit, Guanshengyuan, Foshou, Wuliangcai, Maochang Glasses, and Xiandelai.
In 2012, with support from the Shanghai Cultural and Creative Fund, he founded the Creative Voice design platform. In 2019, with approval from the Shanghai Municipal Education Commission, he established the Time-honored Brands Integrated Innovation Studio at East China University of Science and Technology as part of the Innovative Studio for Urgently Needed Art Talents initiative, integrating resources from industry, academia, and research.
His academic and professional achievements have earned him wide recognition, including being named one of China’s Top 100 Young Designers by the Ministry of Culture (2014) and Shanghai Advanced Worker in Science Popularization (2020). Earlier in his career, he was selected as a High-end Youth Creative Leader by the Shanghai Municipal Committee of the Communist Youth League (2013). Internationally, he won the British International Young Design Entrepreneur Award (2006) and was received by British Prime Minister Gordon Brown in 2007.
Committed to public service and education, he received the Shanghai Information Youth Public Welfare Award (2014–2015). Through courses, lectures, and community engagement, he continues to cultivate creative talent, integrate international perspectives with Shanghai-style culture, and lead the innovation and revitalization of time-honored brands while advancing contemporary national trends.
Innovation research on time-honored brands; research on brand innovation strategies and practices
