Associate Professor, Master’s Degree Supervisor
Director, Visual Communication Design Program
Deputy Director, Department of Art & Design
Director, Brand Design Innovation Research Center
School of Art Design and Media, East China University of Science and Technology
Deputy Secretary-General, Art Education Committee, Shanghai Higher Education Association
Profile
Hao Shan graduated from the School of Design at Jiangnan University with a major in Visual Communication Design, and from the École Nationale Supérieure d’Art de Limoges (France), where he earned the DNSEP (Diplôme National Supérieur d’Expression Plastique), the highest national diploma awarded by French art academies.
He brings extensive professional experience to his academic role, having served as Art Director at Publicis Paris and Visual Design Director at Thomson Group Paris, where he led numerous international branding projects. His work has received wide recognition and has been honored with prestigious international design awards, including the Communication Arts Award of Excellence (USA), Graphis Gold (USA), MUSE Platinum Award, A’ Design Award Gold (Italy), HOW Design Award (USA), The Best Brand Awards (Germany), and LICC Best in Category (UK), among others. His projects have been reported and republished by leading domestic and international media outlets such as China Daily Online, Design Online, AP News, CBS News, FOX2Now, Benzinga, and MOOD.
Academic Service
Hao Shan has served as a jury member for many renowned international design competitions, including the INT GRANDS PRIX DU DESIGN Awards (Canada), the New York Digital Art Awards, the LIT Advertising Awards (USA), the London International Creative Competition (UK), the TITAN International Branding Awards (USA), the A' Design Award (Italy), and the MUSE Creative Awards. Domestically, he has also served as a design evaluation expert for major cultural and institutional projects such as the Shanghai International Film and Television Festival, the World Expo Museum, the WorldSkills Museum, Shanghai International City Tourism initiatives, the Laureus World Sports Awards (Shanghai), and the Shanghai Astronomy Museum.
Curatorial Work
He curated several major exhibitions, including the 2021 first university exhibition nationwide of the Japan Graphic Designers Association (JAGDA) Outstanding Poster Originals Exhibition, the 2022 nationwide university premiere of the Norito Shinmura Design Exhibition, the 2023 China-France Joint Visual Design Exhibition of Art Universities, and the 2023 Illustration Exhibition of the Design Department at Kyoto Seika University, Japan.
Awards for Student Supervision
In the past three years, Professor Shan has supervised 58 award-winning student projects, including 5 international, 12 national, and 41 provincial-level awards, receiving 10 Outstanding Supervisor Awards.
Email: hao.shan@ecust.edu.cn
Office: Chenyuan Building
Visual Communication Design, Brand Identity Design, Creative Design, Motion Design, Design Management, AI-driven Design
Shan Hao’s design works have been published in internationally authoritative design magazines such as Graphis, Communication Arts, Etapes, and HOW, as well as in renowned French newspapers including Le Monde, Le Figaro, and Le Parisien. His work has also appeared in leading Chinese professional design journals such as New Graphic and Packaging & Design.
He has led major research projects, including:
2022 Shanghai Municipal Government Decision-Making Advisory Project (Principal Investigator)
2023 Shanghai Education Science Research Project (Principal Investigator)
Over the course of his career, Hao Shan has directed numerous high-profile brand and visual design projects for both international and domestic clients. His international portfolio includes work for Garnier, Nike, SFR Telecom, Nestlé, Renault, Thomson Group, the Global Patent Conference (IPL), Bretagne Merci, PMU, and FGT, among others. In China, he has led major projects such as the internet finance brand system for the Bank of Communications headquarters, the official ional film design for Shanghai Disney International Resort, exhibition design for the 110th anniversary of Zhao Puchu (Vice Chairman of the CPPCC), brand visual design for the School of Journalism at the Communication University of China, and branding for the HYZY World Youth Activity Center.
