Liu Ying graduated from the School of Design at Jiangnan University with a major in Visual Communication Design and later conducted academic research as a visiting scholar at the University of Ulster in the United Kingdom. She is currently a Lecturer in the Visual Communication Design program at the School of Art Design and Media, East China University of Science and Technology. Her research focuses on brand image design. She teaches a range of courses including Brand Visual Identity System Design and Digital Art Design, integrating theoretical knowledge with practical application to cultivate students’ creative and professional competencies.