1. Authored Tourism Landscape Culture, edited by Ju Weizhong, Shanghai People's Publishing House; Gezhi Publishing House (Higher Education Institutions Tourism Discipline Twelfth Five-Year Plan Textbooks) 2011-5 ISBN 978-7-5432-1947-2, Chapters 5 Ancient Architectural Tourism Landscape Culture and Chapter 6 Modern Architectural Tourism Landscape Culture (95,000 words).
2. Independently authored Rainbow Feather Robe—International Fashion New Vision, Shanghai Culture Publishing House 2008-8 ISBN 978-7-80740-239-8 (350,000 words).
3. Co-authored Introduction to Rural Tourism, edited by Xia Lingen, Oriental Publishing House, Chapter 13 Sustainable Development of Rural Tourism 2007-10.
4. Co-authored Introduction to Tourism Business Resources, Shanxi Education Publishing House, Xia Lingen edited ISBN:7－54402568－3, Chapter 3 Tourism Market Resources; Chapter 7 Tourism Enterprise Time Resources; Chapter 10 Tourism Enterprise Financial Resources (100,000 words) 2003-07.
5. Compiled training materials for China Pacific Insurance Co., Ltd., Office Management of Modern Joint-stock Companies, Chapter 10 Office Administrative Management (30,000 words) 2003-03.
Landscape culture, regional research, and brand marketing.
1. Analysis and Management of Marketing Channel Conflicts in Shanghai Changfeng Ocean World, Tourism Research, June 2014 (2).
2. Environmental Satisfaction Study of Urban Waterfront Squares—Taking Shanghai XinWaiTan Square as an Example, Tourism Research, June 2014 (1).
3. Evaluation Research on the Competitiveness of Shanghai's Exhibition Industry Based on Stepwise Regression Analysis, Tourism Research, May 2013 (3).
4. Research on the Motivation of Shanghai Citizens for Cruise Tourism Based on Push-Pull Theory—Frontier Issues in Tourism under Cultural Vision•Youth Forum论文集 (hosted by Fudan University), September 21, 2013.
5. Empirical Study on the Satisfaction and Expectation Differences of Urban Suburban Leisure Tourists in Shanghai, Tourism Research, Issue 1, 2013.
6. Sex and Architecture, Chinese Human Sexuality Research, Volume 2, 2012 (30,000 words, second author).
7. Study on the Impact of Major Events on China's Tourism Industry Based on ARCH and GARCH Models—Taking Tourism as a Strategic Supporting Industry, Huaihai Institute of Technology Journal (Natural Science Edition), second author, Issue 4, 2012.
8. Satisfaction Evaluation Study of Alley Tourists—Taking Shanghai Xintiandi as an Example, Journal of Qingdao Hospitality Management Vocational and Technical College, Volume 2, Issue 4, 2010.
9. Korean Tourists' Satisfaction Survey and Analysis of Chinese Tourism Destinations, Tourism Forum, Volume 3, Issue 2, February 2010 (CSSCI Expanded Edition source journal).
10. Discussion on the Image of Shanghai Tourism Destination—Based on Korean Tourists' Satisfaction Survey, Modernization of Shopping Malls, July 2009 (Peking University Core Journal).
11. On China's Golden Week Tourism, New Disciplines and New Perspectives in Tourism—Fudan Tourism Collection Volume 1, Fudan University Press.
12. On the Strategic Restructuring of China's Travel Agency Industry, Economic Verticality, Supplement in 2003 (CSSCI and Peking University Core Journal).
1. Authored Tourism Landscape Culture, edited by Ju Weizhong, Shanghai People's Publishing House; Gezhi Publishing House (Higher Education Institutions Tourism Discipline Twelfth Five-Year Plan Textbooks) 2011-5 ISBN 978-7-5432-1947-2, Chapters 5 Ancient Architectural Tourism Landscape Culture and Chapter 6 Modern Architectural Tourism Landscape Culture (95,000 words).
2. Independently authored Rainbow Feather Robe—International Fashion New Vision, Shanghai Culture Publishing House 2008-8 ISBN 978-7-80740-239-8 (350,000 words).
3. Co-authored Introduction to Rural Tourism, edited by Xia Lingen, Oriental Publishing House, Chapter 13 Sustainable Development of Rural Tourism 2007-10.
4. Co-authored Introduction to Tourism Business Resources, Shanxi Education Publishing House, Xia Lingen edited ISBN:7－54402568－3, Chapter 3 Tourism Market Resources; Chapter 7 Tourism Enterprise Time Resources; Chapter 10 Tourism Enterprise Financial Resources (100,000 words) 2003-07.
5. Compiled training materials for China Pacific Insurance Co., Ltd., Office Management of Modern Joint-stock Companies, Chapter 10 Office Administrative Management (30,000 words) 2003-03.
1. 2012, Guided students for the National College Students' Innovation and Entrepreneurship Project: Outbound Tourism Etiquette and Local Customs Training Company.
2. April-July 2010, participated in the Tourism Culture Research Institute project Cultural Planning and Design of Changhe Park in Dezhou, Shandong.
3. June 2005 to present, participated in the school brand association luxury goods consumption research.
4. July-October 2002, participated in the Zhaopingshan Tourism Planning project of Cixi, Ningbo City, Zhejiang Province. 5. September-November 2001, participated in the Image Design of Xuzhou Cigarette Factory.
