• Teaching Staff

Xu Li
Associate Professor
Office phone:+86-21-64253214
Email:2298684060@qq.com
Office address:Room 114-116, Chenyuan Building
Personal Profile

◆ Personal Profile:

Undergraduate: Industrial Design, Academy of Arts & Design, Tsinghua University
Master's: Industrial Design, Donghua University
Current Position: Associate Professor, School of Art, Design and Media, East China University of Science and Technology
Design Consultant: Collaborates with multiple cultural enterprises

Teaching Achievements:

· 2007: Supervised students in the 1st National Stationery Design Competition, with multiple award winners

· 2007: Led development of key course Exhibition Design

· 2007–2008: Applied for teaching material Exhibition Design, selected for university-level textbook project

· 2008: Won First Prize for Teaching Achievements at the university level

· 2013: Outstanding Instructor Award in China Packaging Creative Design Competition

· 2016–2017, 2021, 2025: Multiple Shanghai Collegiate Advanced Drafting & Innovative Design Competition Outstanding Instructor Awards

· 2017: Led development of key course: Product Improvement Design

· 2022: Instructed students to win awards in the Internet+ Innovation and Entrepreneurship Competition

· 2023: Excellent Instructor Award, the HuaCan Award

◆ Competition Guidance:

· 2007: Supervised students in the 1st National Stationery Design Competition; multiple winners

· 2013: Two third prizes in the China Packaging Creative Design Competition

· 2016–2017, 2021, 2025: Multiple first prizes in the Shanghai Collegiate Advanced Drafting & Innovative Design Competition

· 2022: Bronze Award in the Internet+ Competition

· 2021–2023: Multiple first, second, and third prizes in Hui Qing Chun Competition and Shanghai University Industrial Design Competition

· 2023: Two third prizes in the HuaCan Award

· 2023: Second Prize in Future Designer Competition

· 2023: Third Prize in China Creative Design Competition



Research Direction

· Product Design

· Service Design

· User Experience

· Design Thinking and Logic

· System Product Design

· Exhibition and Event Planning & Implementation

Research paper

· Factors influencing the use of shared stroller rentals in scenic spots—an extension based on the UTAUT model

· Design of Waste Plastic Recycling Facilities Based on Campus Scenarios

· Design Strategies for Retrofitting Elementary School Campus Spaces Based on Biophilic Designs

· Design Strategies of Outdoor Fitness Equipment for Elderly Community Based on KJ Method and KANO

· The Outdoor Intelligent Workspace Design Based on KANO Model

· The Emotional Intention of Table Lamps Appearance Based on Perceptual Engineering

· Product Design Study to Effectively Alleviate Emotional Exhaustion Caused by Long Hours of Digital Interactive Work

· Intelligent Moxibustion Instrument Based on Five-tone Therapy

· Low Back Fatigue Research Based on Controlled Sedentary Driving Tasks

· Design for Shoulder and Neck Pain Based on Yoga Asanas Practice

· Fogg Behavior Model for Children's Sex Education

· Sustainable Design of Finnish Modern Furniture

· Investigation of the Application of Humanized Design Concepts in the Evolution of Chinese Beds

· Perceptual Quantitative Evaluation of the Design Appearance of Garbage Cans

· Design of Drinking Water Facilities in Shanghai Botanical Garden Based on Service Design

· Narrative Design Thinking in Exhibition Space Design

· Integrating Human-Centered Design Concepts into Product Design

· Application of Operational Design in the Early Stage of Exhibition Events

Literature

· Design Methodology – Creative Thinking

· Exhibition Space Design

· Exhibition Design

· Exhibition Engineering Design

Research Project

· Joined Shanghai's Class IV Peak Design Discipline Team in Artificial Intelligence in 2017

· Service design projects including: Guoyu Hot Spring Town Elderly Care ProjectCountry Garden Roadshow ProjectFangzhuang Elderly CareChina MobileCity ImageOther cross-disciplinary projects in service design and exhibition/event planning