Meiyu Zhou, Professor and Ph.D. Supervisor. Prof. Zhou’s research interests span product design theory and methodology, Kansei engineering, and cultural and creative product design. His work emphasizes the development of product system design theories and methods grounded in consumer emotional needs within a globalized context. His research extends to human–machine interaction, consumer morphological cognition, neuroaesthetics, sustainable design, and Kansei-based design.

Adopting a full life-cycle perspective—from concept generation to recycling and reuse—Prof. Zhou integrates material and cultural Kansei needs through three interrelated dimensions: the construction of Kansei image space, the composition of product design elements, and the advancement of Kansei design theories and methods.

He has led or participated in numerous projects funded by the Shanghai Art Fund, the Shanghai Cultural and Creative Industries Fund, and the National Social Science Fund of China, as well as over forty enterprise–academic collaborative projects. His research has produced significant contributions in sustainable product–service systems, cultural and creative product design methodology, affective design theory, and intelligent generative design.

Prof. Zhou has guided more than 60 student projects that have won awards in international and domestic competitions such as the Red Dot and IDEA Awards, with over 30 projects selected for exhibitions. He is the second principal contributor to two Shanghai Excellent Courses—Ergonomics and Descriptive Geometry for Design—and the principal leader of the Shanghai Key Course Product System Design. He has published one academic monograph, two textbooks, contributed to three additional volumes, and authored more than 130 academic papers, including over 90 indexed in SSCI, SCI, and EI journals.

[1]Weilin Cai, Zhengyu Wang, Yi Wang, Meiyu Zhou*. Research on wheelchair form design based on Kansei engineering and GWO-BP neural network. 2025,15: 10258.

[2]Cai Weilin, Zhou Meiyu, Wang Yi, Wang Zhengyu, Wang Zhong. A study on functional layout design of customized wardrobes for different user groups. Furniture & Interior Design. 2025,32(5):14-19.

[3]Weilin Cai, Zhengyu Wang, Yi Wang, Meiyu Zhou*. Comfort perception on wheelchair lock actuating rod position in younger and older adults. International Journal of Industrial Ergonomics. 2025,107:103731.

[4]Huijuan Zhu, Meiyu Zhou*, Baoxia Wu. Comfort of smartwatch wearing: A comparative study of different hand types. Wearable Technology. 2024, 5(1): 1-16.

[5]Xin Sun, Zhengyu Wang, Meiyu Zhou,* , Tianxiong Wang , Hongying Li. Segmenting tourists’ motivations via online reviews: An exploration of the service strategies for enhancing tourist satisfaction. Heliyon. 2024(10):1-19.

[6] Zhengyu Wang，Mingzhe Dai，Xin Sun，Meiyu Zhou*. A higher satisfaction product customization method for different customer groups. Multimedia Tools and Applications. 2023(5):20-31.

[7]Zhou Meiyu, Wang Zhengyu. A review of design cognition research: Retrospect and prospect. Packaging Engineering. 2021.2.

[8]Wang Zhong, Zhou Meiyu. The design evolution of Chinese plows from the perspective of ergonomics. Agricultural Archaeology. 2022(1):140–147.

[9]Sun Xin, Zhou Meiyu. Exploring the relationship between design and science. Journal of East China University of Science and Technology (Social Science Edition). 2022, Vol170(37):136–148.

[10] Liu, Xiangyu, Zhou, Meiyu, Dai, Chenyun,Chen, We, Ye, Xinming. Generalized Finger Motion Classification Model Based on Motor Unit Voting; Motor Control 1 (aop):1-17.

[11] Liu Xiangyu,Huiying Wan, Haoran Ren,Xinyue Zhang,Meiyu Zhou,Chenyun Dai, Wei Chen,Xinming Ye. Changes in synchronization of the motor unit in muscle fatigue progress during the dynamic and isometric contraction in the Biceps Brachii muscle. Neuroscience Letters. 2021(7):1-8.

[12]Zhou Meiyu, Sun Xin. Research on the design of cultural and creative products in museums. Packaging Engineering. 2020, 41(20): 1-7.

[13]Wang Tianxiong, Zhou Meiyu. Research on the construction of a design paradigm for cultural and creative products based on users’ affective needs. Packaging Engineering. 2020, 41(20):14-18+23.

[14]Tianxiong Wang, Meiyu Zhou. A method for product design of integrating interactive genetic algorithm with the hesitation time and user satisfaction. International Journal of Industrial Ergonomics. 2020(76):1-14.

[15]Tianxiong Wang, Meiyu Zhou. Integrating rough set theory with customer satisfaction to construct a novel approach for mining product design rules[J]. Journal of Intelligent and Fuzzy Systems. 2021,41(1):331-353.