Professional Introduction
The School of Art, Design and Media at East China University of Science and Technology is one of the earliest universities in Shanghai to establish a major in visual communication design.
Visual Communication Design is a discipline that uses artistic visual language to convey ideas, information, and creativity. In the current era where the cultural and creative industry has become a new engine of social development, the visual communication design profession embodies unprecedented opportunities and vitality.
In the long-term practice of running schools, the Visual Communication Design major highlights the essence of the school motto of diligence and practicality, inspirational and virtuous, relying on the developed location advantages of Shanghai as an international metropolis, strengthening the practical education process, and actively ing teaching reform. It constructs a systematic professional knowledge system centered on cultivating students' innovative practical ability, interdisciplinary integration ability, and independent thinking ability, with brand visual design, artificial intelligence visual design, dynamic visual design, interactive visual design, spatial visual design, and integrated visual design, closely following the international development trend of the profession, and focusing on the development of creative industries, to create a visual communication design major with Huali characteristics.
This major does not accept candidates with color blindness or color weakness.
The duration of this major is 4 years. After meeting the teaching requirements, students can obtain a bachelor's degree certificate and a bachelor's degree certificate in art.
